ZMANA Brand Strategy & Cohesion
Challenge: Following years of work from multiple marketing firms, ZMANA's brand lacked consistency across digital and print channels. Led a complete brand cohesion initiative by redesigning the website, refreshing print advertising, and overhauling social media content to establish a unified visual identity and consistent customer experience.
Website
Every detail matters. Refined the website to ensure typography, photography, iconography, spacing, and messaging all worked together to create a seamless and recognizable brand experience.
Composited product imagery using the company's actual products, incorporating authentic Hawaiʻi-inspired environments
to create marketing visuals that are
locally relevant.
Developed a fictional business concept
tailored to the target demographic,
designing the brand identity, and realistic
in-app customer experience.
Created marketing imagery featuring a
Hawaiʻi model and a custom photo of a
local Hawaiʻi home, producing authentic
visuals that reflected the brand's local
audience and lifestyle.
Print Design
